Advisory, including when no production is commissioned.
For a house that is unclear in its communication, for content that does not hold together, and for priorities that are missing. Also when an opening or a campaign needs a concept before anything is made.
Fields
Five fields
A commission takes the fields the question requires. It does not have to run through every one.
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Content & Communication Review
A reading of what the house currently says, where the channels disagree, and which gaps should be dealt with first.
Review
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Positioning into Communication
The step from an existing positioning into lines, themes, and messages that can be used in public.
Position
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Creative Direction
A direction for imagery and film: what the worlds should share, and what each world has to carry on its own.
Direction
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Content & Channel Planning
Which formats belong on which channels, and where photography and film are planned to appear.
Channels
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Campaign & Production Roadmaps
What to make for a campaign or a production, and in which world, so the next commission has a clear order.
Roadmap
(01)Results
Possible results, depending on the question.
Depending on the question, the work may come back as a review with priorities, as communication lines and themes, as a creative brief, as a content and format plan, or as a campaign or production roadmap. Each one gives the house something to decide or to make: what to say next, and what to produce. A brief does not automatically include every one of these.
Sequence
Four beats
Advisory can stand alone, or continue into photography and film.
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Understand the situation
The house as it communicates now: what is unclear, what is inconsistent, and where priorities are missing. An opening or a campaign without a concept belongs here too.
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Analyse and align
Compare the existing materials and channels, and align on what the communications task actually is.
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Set a direction
Choose the lines, the themes, and the creative direction that later content should follow.
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Hand over recommendations
Recommendations the house can act on. The advisory may end there, or continue into production in one or more worlds.
Production
If production follows
A photographic project is not automatically an advisory case. The portfolio shows hospitality work.
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Architecture & Interiors
Possible production in this world: photography and film of the building, its rooms, and its materials.
Building
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Lifestyle & Guest Experience
Possible production in this world: photography and film of the stay, hosting, and wellness.
Stay
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Dining & Culinary
Possible production in this world: photography and film of food, drink, craft, and the table.
Table
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Selected work
Hospitality projects in the portfolio index. A title there is the work, not an advisory record.
Portfolio
Contact
An open brief is welcome.
The question may be an opening, a campaign, or the sense that communications are not yet clear. Use the contact page. The email here is the address.